Posts Tagged ‘social media’

The PR Targets You Should Be Hitting.

It is a common misconception that PR stands for Press Release and not Public Relations and, that PR purely relates to working with the media and sending out press releases. Not so.

There are many types of PR that you should also be working on within your business. So with that in mind, we have put together the top 3 PR targets that you should be hitting!

Social Media

Reach your clients directly via your social media accounts. No doubt you already use social media platforms in your marketing strategy, but did you know that social media creates a unique place for PR where the rest of the world can view your customer communications. Keep these interactions light, when appropriate, and show a human side to your company, which really shows these interactions in an authentic light.

There is no better way to get your brand in front of potential customers than via social media. Make sure you are using consistent and relevant hashtags (#) on all of your Instagram posts too. This way if your audience is searching for #s relating to your products or brand, you’ll pop up repeatedly. Social media has been home to some of the best PR successes over recent years. 

Internal Communications

Working on your employee relations and morale is key to a loyal and productive workforce. Also known as Internal PR, the task of ensuring your staff hold the business in a positive light and remain loyal to the company is imperative.

Keep your staff feeling happy, valued and informed by implementing the following activities.

Circulate an internal newsletter full of business news, new clients, new product development, any individual positive staff stories, so that the team feel included and proud of what they and the business is achieving.

Organise employee events to give staff a chance to build good working relationships where they begin to know and trust each other. Happy staff, equals productive work time.

Resolve issues quickly. Place a suggestion box in a communal area where staff are encouraged to post anonymous tips, comments and suggestions that your business can read and act upon. This way, issues can be brought up without anybody feeling awkward.

Community Engagement

Now more than ever, there is a strong sense of community that as a business you should be engaging with. By developing a mutually beneficial relationship with your local community, you’ll gain support and loyalty within your area. Small businesses can achieve this by sponsoring local events, sports teams, educational programmes or clean-up activities. Support could be financial, via a donation, or involve willing employee participation.

You never know, good community relations could generate new business through the contacts you make whilst also increasing the pride that your employees will feel by doing good for the community. This ties in brilliantly with the above point.

So when you are next thinking about your PR, remember it is about more than just sending out press releases and making friends with magazine editors.

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Video Killed The Radio Star-But It was Great For Social Media.

Video Killed The Radio Star-But It Was Great For Social Media. 

Most businesses are finding that video posts are gaining the most organic interaction on social media so what better way to get the passion you have for your business across, than in a short video.

Don’t be afraid, it isn’t as difficult as it sounds and in this month’s blog we are going to share our top five tips for creating a video post.

1. Think about the platform.

Videos work really well on Instagram. It used to be that Instagram would stop your video playing at 60 seconds so you really had to think about your content and try to fit it in under a minute. Now, this has changed, it gives you the option to “continue watching on IGTV” when it pauses it at 1 minute so your followers can then click through and watch the whole video.

Twitter only allows short videos so you can record a separate video to point people in the direction of Instagram or Facebook to watch the full video. Frustrating but necessary.

Facebook is no problem in terms of the length, you can upload any size for your viewers to watch. If you’re feeling brave, you can work up towards using a Facebook Live feed and just go for it! This is available for viewers to watch later too, if they don’t catch the live show.

Don’t forget about YouTube too. It is the perfect platform to upload to and create a following. You can then post on social media to ask people to subscribe to your channel.

Just a tip-make sure you always film in landscape mode, even if that just means tipping your smart phone!

2-Staging your video

Think about what your viewers will see. Don’t stand in front of something that is overly distracting or that you might block. If there is a sign behind you, make sure you stand far enough in front of it that the whole sign can be read in the video. Try not to block any lettering.

Is it dark where you are standing? Make sure you move to a spot that is as naturally lit as possible. Artificial lights, especially strip lights, can play havoc with the camera.

Make it interesting. A blank wall may have a positive effect on your lighting but it isn’t very interesting. Most platforms play the videos automatically as viewers scroll so make sure that at a quick glance the video is eye catching and will stop people in their tracks.

3-It’s all in the angle

Always set the camera up slightly above you but angled down. If you need to sit down so that you’re lower than the lens, that is fine. Just make sure your face and at least your neck and shoulders are visible.

Rater than standing face on, try standing at an angle slightly turned away from the camera and instead of staring into the lens, look past the top of it for a more relaxed approach.

4-Content is key

So, you’re all set up to film but have you planned what you’re going to say? Some people are able to just improvise on the spot and have the ability to speak very fluidly about their subject matter. Others need a script and that is just fine! Take time to plan out what you need to include in your video.

Here are some key areas to cover;

  • Introduce yourself and your business
  • Why you are making the video
  • Special offer or news
  • Call to action-what should your customers do next
  • Thank you for watching/see you next time

5-Playback

Watch your finished video before you post it. Don’t get hung up on how you sound or look, just make sure that the messaging is clear and you are speaking clearly.

Now you have the tips and the tools, get ready for lights, camera, action!

 

 

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Social Media: When To Share

If you invest hours in to creating social media content, you want to be sure that you are sharing it at a time when it is most likely to be seen by your audience. This will hopeful then turn into engagement and conversions, the ultimate goal of PR.

Of course there isn’t a clear definition of when is the right time to post and it changes across different industries, products and services but below we have listed when users are most active on each of the social media channels to give you an indication of when may work best for you (data source: sprout social).

 

Facebook

With over 2 billion active users, most brands have a Facebook page to market their business. However with their most recent algorithm update, it is harder than ever to get seen. Facebook are currently promoting posts by friends and family above business posts, so the best way to get your post seen is to encourage genuine engagement (likes, shares, comments etc.).

The report showed that the best time for businesses to post are mid-week, during the morning and afternoon. Interestingly, weekends had the lowest times of engagement and it is thought that generally most users check their facebook periodically throughout the working day or during their lunch break, with less interaction during weekends and their leisure time.

Best time to post: Wednesday 11am and 1pm

 

Instagram

Instagram has over 1 billion active monthly users and continues to rapidly grow, however like Facebook its algorithm means it isn’t as simple as posting and hoping for the best. No longer are Instagram posts shown in chronological order on the newsfeed, however Stories, Live Videos and IGTV are still heavily favoured therefore it is worth creating video content for this platform.

Similar to Facebook the best time to post on Instagram is mid-week mornings and afternoons, particularly 10am to 3pm Tuesday to Friday. However unlike Facebook, there is also a peak during Fridays and Saturdays.

Best time to post: Wednesday at 11am and Friday 10-11am.

 

Twitter

The thing we love about Twitter is that it has kept away from complicated algorithms and still favours the chronological timeline.  As before, mid-week is still the best time to post on this platform, however the window of ideal tweeting times is longer than on other social media channels. Generally speaking, the best time to post is Monday to Friday 8am to 4pm, however earlier in the week is best.

Best time to post: Wednesday at 9am and Friday at 9am.

 

LinkedIn

Especially important for B2B companies, LinkedIn has a much smaller and specific audience compared to other social media platforms. Unsurprisingly, LinkedIn users are most active during the working day and least active in the evenings and at weekends.

Best time to post: Wednesday at 9-10am and 12pm.

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