Posts Tagged ‘pr’

The PR Targets You Should Be Hitting.

It is a common misconception that PR stands for Press Release and not Public Relations and, that PR purely relates to working with the media and sending out press releases. Not so.

There are many types of PR that you should also be working on within your business. So with that in mind, we have put together the top 3 PR targets that you should be hitting!

Social Media

Reach your clients directly via your social media accounts. No doubt you already use social media platforms in your marketing strategy, but did you know that social media creates a unique place for PR where the rest of the world can view your customer communications. Keep these interactions light, when appropriate, and show a human side to your company, which really shows these interactions in an authentic light.

There is no better way to get your brand in front of potential customers than via social media. Make sure you are using consistent and relevant hashtags (#) on all of your Instagram posts too. This way if your audience is searching for #s relating to your products or brand, you’ll pop up repeatedly. Social media has been home to some of the best PR successes over recent years. 

Internal Communications

Working on your employee relations and morale is key to a loyal and productive workforce. Also known as Internal PR, the task of ensuring your staff hold the business in a positive light and remain loyal to the company is imperative.

Keep your staff feeling happy, valued and informed by implementing the following activities.

Circulate an internal newsletter full of business news, new clients, new product development, any individual positive staff stories, so that the team feel included and proud of what they and the business is achieving.

Organise employee events to give staff a chance to build good working relationships where they begin to know and trust each other. Happy staff, equals productive work time.

Resolve issues quickly. Place a suggestion box in a communal area where staff are encouraged to post anonymous tips, comments and suggestions that your business can read and act upon. This way, issues can be brought up without anybody feeling awkward.

Community Engagement

Now more than ever, there is a strong sense of community that as a business you should be engaging with. By developing a mutually beneficial relationship with your local community, you’ll gain support and loyalty within your area. Small businesses can achieve this by sponsoring local events, sports teams, educational programmes or clean-up activities. Support could be financial, via a donation, or involve willing employee participation.

You never know, good community relations could generate new business through the contacts you make whilst also increasing the pride that your employees will feel by doing good for the community. This ties in brilliantly with the above point.

So when you are next thinking about your PR, remember it is about more than just sending out press releases and making friends with magazine editors.

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Social Media: When To Share

If you invest hours in to creating social media content, you want to be sure that you are sharing it at a time when it is most likely to be seen by your audience. This will hopeful then turn into engagement and conversions, the ultimate goal of PR.

Of course there isn’t a clear definition of when is the right time to post and it changes across different industries, products and services but below we have listed when users are most active on each of the social media channels to give you an indication of when may work best for you (data source: sprout social).

 

Facebook

With over 2 billion active users, most brands have a Facebook page to market their business. However with their most recent algorithm update, it is harder than ever to get seen. Facebook are currently promoting posts by friends and family above business posts, so the best way to get your post seen is to encourage genuine engagement (likes, shares, comments etc.).

The report showed that the best time for businesses to post are mid-week, during the morning and afternoon. Interestingly, weekends had the lowest times of engagement and it is thought that generally most users check their facebook periodically throughout the working day or during their lunch break, with less interaction during weekends and their leisure time.

Best time to post: Wednesday 11am and 1pm

 

Instagram

Instagram has over 1 billion active monthly users and continues to rapidly grow, however like Facebook its algorithm means it isn’t as simple as posting and hoping for the best. No longer are Instagram posts shown in chronological order on the newsfeed, however Stories, Live Videos and IGTV are still heavily favoured therefore it is worth creating video content for this platform.

Similar to Facebook the best time to post on Instagram is mid-week mornings and afternoons, particularly 10am to 3pm Tuesday to Friday. However unlike Facebook, there is also a peak during Fridays and Saturdays.

Best time to post: Wednesday at 11am and Friday 10-11am.

 

Twitter

The thing we love about Twitter is that it has kept away from complicated algorithms and still favours the chronological timeline.  As before, mid-week is still the best time to post on this platform, however the window of ideal tweeting times is longer than on other social media channels. Generally speaking, the best time to post is Monday to Friday 8am to 4pm, however earlier in the week is best.

Best time to post: Wednesday at 9am and Friday at 9am.

 

LinkedIn

Especially important for B2B companies, LinkedIn has a much smaller and specific audience compared to other social media platforms. Unsurprisingly, LinkedIn users are most active during the working day and least active in the evenings and at weekends.

Best time to post: Wednesday at 9-10am and 12pm.

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