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How to use your wall planner

Wall Planner

No one has ever made a media planner like this one before and it’s no wonder they are selling fast at just £29.

To get the most out of this awesome resource we have put together a top guide on how to use your media planner. Click here to buy yours. Once ordered it takes about 5 days for delivery via myhermes.

How to use your media planner:

  1. Get it up on the wall somewhere you will see it every day.
  2. Circle all the National Awareness Days which are relevant to your business, for most sectors there are usually one, two or three obviously relevant days, but there are usually another handful of days which can be tied into PR opportunities.
  3. Look ahead at the Awards coming up and decide which are a good fit for your brand and circle the deadlines. It is better to enter one or two awards rather than try to enter them all. Great Taste Awards are a fab place to start.
  4. If Events are right for your brand at this stage, highlight which of the big consumer or trade food and drinks events or exhibitions will be a good fit.
  5. A media planner should be constantly developing and updating as time goes by, the media is never static and nor is business so keep it up to date as you go, adding in the events and awards which are specific to your particular region or niche. With help from our initial PR strategy consultation call you will have a better idea of which direction you are heading in.
  6. Look at the publication lead times for each month and make sure that the press releases are tailored appropriately for what each publication type is working on.

The media planner cannot cover every single possible date in the food and drinks calendar it would have to be the size of a house to include every last regional food and drink festival but we have put our heads together to make sure that we have covered all the national food, drink and lifestyle events, awards and national awareness days.

Buy yours here for just £29.

Look out for our blogs offering tips and advice on how to generate PR for your business.

In the meantime join the PR Toolkit Business Club on facebook for free group.

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PR Timing

PR Timing

To generate great PR for your business, timing is critical. Depending on the news story you may need to start thinking about PR up to six months before your busy season, whether your ice cream sales boost in the warmer months or your gift box company comes into its own on the run up to Christmas you need to plan well in advance to get the best PR results possible.

Get ahead of the game with one of our media planners, stick it on the wall of your work space and start highlighting opportunities that fit your brand. Click here to find out more.

As for media we can give you a quick user guide on how long you need to plan in advance to get into different types of publications:

  1. Websites, can turn a press release into content in a matter of days or hours.
  2. Newspapers, depending on the story it might appear in the press the very next day, a few days later or a week or two later. News tends to be quickest and features tend to take longer.
  3. E-zines, depending on how frequently the e-zine is published will depend on how long it takes for your coverage to appear but you’ll be safe if you think of them as needing the similar time scales to printed consumer magazines.
  4. Blogs, depends entirely on the nature of the blog and the story if they are testing or reviewing a product properly they will need time, could be days or weeks.
  5. Supplements and Consumer Magazines, usually need at least six weeks at the very least to turn a piece around, it would be better to pan for two to three months in advance.
  6. Glossy Magazines, are the Rolls Royce of PR opportunities, these publications need more time to write, shoot, design, set and print. Most publications will be working on editions between four and six months in advance.

All lead times will vary from publication to publication so the above is just a guideline. For the most accurate lead times you will need to phone up the publication and ask which edition they are working on.

Look out for our blogs offering tips and advice on how to generate PR for your business.

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Welcome

Welcome

Welcome to PR Toolkit, a one-stop-shop for all your food drink or lifestyle business PR needs.

We have put together the toolkit you need to promote your food, drink and lifestyle business. We really believe that the most passionate person to create PR for your business is you. Now, with the help of PR Toolkit, you’ll have affordable tools and training to produce great PR opportunities for your food, drink or lifestyle business.

Although PR Toolkit is web-based we are a real team of people behind the platform. You can arrange to speak with one of our experienced team members at any time and you’re just as likely to get our founder AJ Stanning to advise you on your PR strategy. Just click here to schedule a call.

There’s so much to benefit from joining PR Toolkit. As soon as you sign up for you’ll be asked to book an initial telephone consultation to set your PR objectives for the quarter. We will put together a PR Strategy with the use of your media wall planner to define what will be right for your brand. You will have access to press release templates, live press alerts, trade press forward features, special offers on training workshops and access to bolt-ons to boost your PR activities whenever you need them.

Look out for our blogs offering tips and advice on how to generate PR for your business.

In the meantime join the PR Toolkit Business Club on facebook for free group.

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