You asked for affordable PR tools to help you to promote your food, drink and lifestyle business.

We listened.


We believe anyone can produce great PR results without the need for an expensive agency.
All it takes is passion for your business, some strategic planning, and great news, of course.

That’s why we’ve created an online platform where business owners can access the tools and services provided by a PR agency. With do-it-yourself resources and training you can achieve the same (if not better) results as an agency – but at a fraction of the cost.

From press release templates, to help with writing and media distribution services, our online tools will help you with all aspects of PR, whether you’re a start-up or an established company looking to grow.

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Meet our founder

“Over the last decade I’ve worked exclusively with small food, drink and lifestyle businesses. I’ve supported fundraising campaigns, been a sounding board for expansion plans, helped with new product development, matched many different beverages with all types of foods, launched new products to media, taken wine exams, beer exams, cooking exams and PR exams… and generated the PR that my clients really needed at an affordable price. I have launched hundreds of new products, news stories and press events. And I’ve made some fantastic friends in the process. I really love what I do.”

Founder and MD, AJ Sharp MCIPR

Artisan food enthusiast, Great Taste Award judge and entrepreneur AJ Sharp MCIPR is an award-winning PR professional with more than 10 years’ experience in food, drink and lifestyle PR.   Her philosophy is simple: to offer start ups and growing businesses quality PR at an affordable price. This passion is what led her to launch PR Toolkit in 2017, enabling businesses to create their own PR and empowering them to grow in the way they choose.

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What Clients Say


“An excellent food and drink PR service”

Nic Belfrage, Essentially Catering Magazine

“The quality of press release writing is outstanding”

Lisa Whalley-Smith, owner of Klarity Marketing Ltd.

“(They) started by helping us come up with a sane and affordable PR strategy to get our name and products in front of our target markets. Over the past 18 months… (we have been) mentioned in the wine reviews of all the major dailies and a large number of local newspapers as well as many of the glossy monthlies that serve our target market.”

Kevin Dilton-Hill, owner of

“A great PR operation to deal with. Slick, professional with that personal touch that delivers the goods – delivers the stories for us”

Gary Curtis, Senior Producer, ITV.

“AJ consistently delivers all that she says she’s going to. I would have no hesitation in recommending AJ and her company to any business looking for great PR.”

Sally Newall, Managing Director of Simply Ice Cream Ltd.

“We owe a lot of the success of The Gallivant Hotel’s media profile to AJ and her team!”

Tudor Hopkins, General Manager and Co-owner

“Always a joy for journalists to deal with. Not only do they offer a real understanding of what a feature does and doesn’t need, but in all their business they work with efficiency, good humour and intelligence – rare commodities indeed!”

Alex Larman, Executive Editor of Quintessentially Magazine

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PRCA member. CIPR member.