Help your customers to make it a Father’s Day to remember for all the right reasons.
With Father’s Day just around the corner and online shopping being the norm right now, why not grab your smartphone and check if your website is reactive (which means that it adapts to whatever size screen it is displayed on). This will ensure that you provide your customers with an extremely easy shopping experience which they can do from anywhere (without the need for getting out the laptop)!
If you had your website built for you, then chances are, it will already be responsive. The best thing to do, is open your site up on your phone, tablet and laptop and see if it adapts to each screen size automatically.
If your website isn’t reactive, don’t worry, simply spend some time making sure that there are no bugs on your website and nothing is going to interfere with your customer’s online transactions. Customers are known to leave a website if they encounter too many issues when trying to place an order.
So, your website has had the once over? Now to make sure your business is set to give your customers what they need and what they don’t even know they need! There is still time to put new business initiatives into place if you haven’t done so already. Here are some interesting ideas from around the county that could inspire you.
- Online order service like Macknade. This forward thinking company has launched an online order service so that their regular and new customers can get hold of their father’s favourites. They have added an order form to their website and are taking orders over the phone. By offering local delivery and a collection service, this helps all their customers whether they are in isolation or not. Have a look at their order system here https://macknade.com/delivery-service/ Is this something that you could do?
- Home delivery service like The Heritage Chef Company. If you run a hotel or restaurant and you’re unsure when you’ll be opening again, why not think about implementing a home delivery system with a set or limited menu. Chef Daniel Mcgarey of The Heritage Chef company has set up a no contact delivery service of 3 course menus. Daniel pulls out all the stops to deliver a fine dining experience in the comfort of his customer’s own home. Is your restaurant known for its brunch menu? could you deliver “Breakfast in Bed(room)” or a luxury “afternoon(nap)tea”? Make sure it is all paid for over the phone or website and delivered to the doorstep to minimise contact and stick to the social distancing regulations.
- Buy Now Spend Later scheme. Is your business operating a “buy now spend later” scheme whereby you can issue gift vouchers by email or post that customers can spend on site once this is all over? Why not take a leaf out of Anno Distillers book. They have very cleverly launched experience vouchers for their “Buy now, tour later” distillery tours. Give your customer’s the option to buy their fathers something to look forward to when lockdown is over.
Let us know what works for you, we would love to hear about it.
Help make your customer’s lives easier and they’ll come back, time and time again.
PR Toolkit team. x